(Here’s why every business needs digital marketing to survive in the market)
Starting your own business is no cake walk. There are a zillion things one has on his/her mind. Be it managing the product to logistics or resources and the list is endless.
But at times while thinking about these things they often forget about marketing themselves. That too on the right platform with the right strategy. Hence, it is extremely important for every business to try their hand at Digital Marketing.
Being from the same industry, we’ve learned how important is it to be there in the digital space. While having a conversation with our founder– Sumit Ghugharwal, we got some really helpful insights regarding the same.
Sharing with you- Why is it extremely important for businesses to try their hand at Digital Marketing?
Gone are those days when people used to read the entire newspaper for entertainment purpose. Everyone is using their mobiles at all times of their lives for all things. Not only do you need to design a website or content in a mobile-friendly format, but also ensure that you need to think of a strategy that helps you to reach out to your customers on their handheld devices.
Social Media Is The Answer
If your business is not on social media then it needs to be. It’s an extremely effective way for you to build your brand. Be there on all social networking websites. Create your brand’s presence in the digital space.
In order to build your brand, you need to stand out from the crowd. Separate yourself from the competition and capture the attention of your digital audience. Following are the things you need to keep a check on:
- Social Media
- Organic Reach
- Paid Reach
- Display Ads
Content Is The King
Learn to create high quality content. The right content gets the consumer to engage and relate to your brand. Content is the pillar in which all your communication efforts stand. For an entrepreneur, it is essential to keep a tab on their content as it’ll eventually help you to get web traffic and generate leads. Focus & take your content seriously. Be it post captions, tweets, blogs, videos or podcast, content matters.
SEO Is A Long Term Investment
SEO is a slow process which proves to be beneficial for your business in a longer run. People use the internet to get information on almost everything. To make sure your business catches their eye when the need arises is of utmost importance. Therefore think of SEO as a long term investment.
Digital Marketing is More Than Social Media
Social media marketing is a part of digital marketing. There is more to it. The world of digital marketing comprises content marketing, bookmarking, videos, SEM, geo targeting and a lot more. As a start up, you must only invest in tools and platforms that make business sense.
The way we market ourselves has changed and will keep changing. Make the best use of the technology to grow your business.