(Presenting a case study of an event management company and how we made their event a success via Facebook)
5 months ago we handled digital marketing for a Delhi based event management company– ‘NST Blue Events’. We handled digital marketing operations for them. In the following content you’ll see a basic road map of how to make promote your event through Facebook.
Start with setting up your Facebook page & event
Set up your company’s Facebook page. Make sure your Facebook page is properly optimized- About us, Company’s bio, Cover photo & Profile picture.
Once you have this in place, create an event on Facebook. Add all the relevant details such as date, day, time, venue and so on. Also don’t forget to add a cover image & fill in the ‘About’ section.
Keep pushing your content
Don’t forget to post regularly. And the best thing event posts are that you can be as creative as you want. Make sure you
- Highlight all the high points of your event. Mention all the sub-events, celebrities attending it, sponsors, and so on.
- Engage with your audience. Reply to all the comments on your creatives and videos. Also check your inbox regularly.
Below are some posts that we made for NST Blue Events-
The types of posts that you can post are:
- Static images with captions
- Creatives with text and images in it
- Event relevant videos
- Celebrity creatives
- Video messages
We shared all these posts on the event page as well. Keep engaging with your audience. Respond to their queries & comments.
Video messages from celebs
Engage with your audience
Main event creative
Those of you who are familiar with Facebook ads, must be knowing that there are a wide variety of ads type to choose from. We did paid promotions for NST Blue Events to achieve the following goals:
- Ticket sales
- Post engagement
- Event response
- Website clicks
Also note that we boosted all the posts with major details. The following images will help you understand it better:
Ad for website clicks
Ad for reach
Ad for event response
The event was a huge success! We got:
- Impressions: 1 million
- Ad budget: INR 30,000
- Time: 28 days
- Footfall: 2500+ people
What are you waiting for? Promote your event on Facebook and get desired results!